BY THE LEAD
Our Priced by the Lead fees for a campaign range due to many factors. These factors include the following and will be determined during the Pilot /Market Feedback campaign:
- Target Region. Areas of Canada and the United States will vary in their difficulty to penetrate.
- Target Industry/Market Segment. Industries are affected by many outside forces.
- Target Decision Maker. It’s not always true that the C-level decision makers are harder to reach.
- Target Company Size. The size of the organization may play a factor in successful contact.
Once we have determined your expectations we can put a price per lead/appointment into place. This type of lead is ideal for companies that have a much longer sales cycle and have the need for leads that are planning on fixing their pain or problem with a solution within 6-9 months.
Pay by the Lead is a great way for companies to know exactly what to expect out of every campaign. Our clients pay a set “all inclusive” price for each lead based on a set of lead requirements mutually agreed upon before the start of the project. We base our lead pricing according to our defined Stages of the Sales Cycle; Unaware, Contemplator, Planner, and Action. This gives you even more flexibility so you only purchase the leads that are in the optimal stage for your product or service.